The Gibson Hotel
![Image](http://thinkcreativepdx.com/wp-content/uploads/2020/11/TC_Portfolio_Logos_TheGibson-Primary.png)
LOGO
We developed this identity for a boutique hotel in historic downtown Great Falls, Montana. The city is named after the 5 prominent falls on the Missouri River that cut through town. The property is named after the city's founder, Paris Gibson. The iconic stylized waterfall graphic and mix of classic and modern typography communicate a refined yet fresh and approachable upscale brand.PRESENTATION
This presentation introduced plans for The Gibson Hotel to the city of Great Falls. The visuals and messaging were crafted to generate excitement for this showcase property, promising to enhance historic downtown Great Falls renovation efforts.![Image](http://thinkcreativepdx.com/wp-content/uploads/2020/11/TC_Portfolio_Presentation_TheGibson-PPT.png)
![Image](http://thinkcreativepdx.com/wp-content/uploads/2020/11/TC_Portfolio_Web_TheGibson-Website-1.jpg)